The Importance of PR for Startups

Why do we use PR? Because it works. Public Relations has proven to be one of the most effective ways to tell your story. Statistically speaking, studies have shown it to be almost 90% more effective than other advertising channels, and unlike most advertising options, getting started is free! As a startup, one of your […]

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Atlantic Lottery Innovation Outpost a Game Changer

Since establishing an Innovation outpost at Volta in August, Atlantic Lottery Corporation has been winning at the innovation game – with outside-the-box ideas coming fast and furious that are helping them change the landscape of lottery. In the last nine months, Scott Burke, outpost lead and serial tech founder and developer, has assembled a multi-talented [...]
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I Killed My Startup… And Then Some Crazy S#!t Happened

[originally posted on katelynbourgoin.com] Want to know what it feels like to kill your business? You could describe it as a “rollercoaster.” But it’s not just any ol’ rollercoaster. It’s like the x-Scream rollercoaster at the Las Vegas Stratosphere. It’s a rollercoaster where you’re flung over the side of a 900ft building again and again and [...]
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The Convergence of Social Networking and Messaging

Messaging apps are becoming more like social networks, and vice versa. We can see this trend in the features being added by the major social platforms. Facebook Messenger recently added a broadcast feature traditionally found on social networks, and Instagram has been surfacing its chat feature, Instagram Direct, throughout the product. We generally think of […]

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Have a Great Business Idea? Do These 5 Things Next

It’s a blessing and a curse. Out of nowhere, you’re slapped in the face with a brilliant business idea. It might have come from your observations, your creativity, or maybe just sheer dumb luck. Either way, you’ve managed to culminate a concept birthed within the absolute pinnacle of your cognitive abilities; a true strike of [...]
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5 Places to Get Work Done in Halifax

It’s not always easy to find the perfect place to work. It has to be the right mix of quiet, comfortable, and exciting. Lucky for you, Halifax has a few pretty great spots you should check out. If you’re scrolling through right now, you’re likely one of three people: A local freelancer/entrepreneur/go-getter with a mile […]

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Health QR: Global market reach, one pharmacy at a time with Your Health Report

Health QR has developed a strategy to streamline many of the everyday hassles of medication management with Your Health Report. The app allows patients to easily access the information they already legally own, without the traditional industry barriers. Your Health Report automatically updates records every time the patient changes or renews medications, while also tracking […]

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