Grow 2x to 3x using the Voice of the Customer

Competition in the global marketplace is fierce, and retaining a customer’s attention for your product or service can be extremely difficult with ever-changing tastes and constantly evolving trends. Conducting ongoing market research about your customer base and their preferences will enable your team to speak your customer’s language, increase sales and, according to Matt Cooper […]

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A hands-on approach to innovation

If you happen to find yourself in the jungle, face to face with a tiger, your brain quickly jumps to one obvious solution: get out of there without being eaten. That, according to Christine Hamblin, Atlantic Innovation Lead at Accenture’s Outpost at Volta, is how our brains work out most solutions to problems. “A lot […]

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Five basics every startup & growing business should know about employment law

Growing a business takes people. Eventually, many startups and growing businesses hire employees and become an employer. But creating an employment relationship carries consequences: the law grants “employees” certain benefits and protections – and imposes on employers certain obligations and liabilities. There’s much to know about being an employer. Here are five employment law basics to get […]

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Five new resident companies join the Volta community

Volta is thrilled to welcome five new Resident Companies to its space in downtown Halifax. Those companies include DevScript Inc., Motryx, ReelData, Talkatoo and Finazz. “In my first month at Volta, I connected with more than 70 people, participated in the inaugural Pitch@Palace, gained mentorship, networks and support,” David Pratt, CEO and Founder at DevScript […]

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How to develop a knack for networking

As a startup founder, you’ve done everything right – you’ve validated your business idea, pitched your product or service at competitions, conducted extensive research into your key competitors and ideal customer profile; you might even have a go-to-market strategy in place that you’re ready to roll out.   It’s an exciting time for your company, […]

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Photo by Ryan Williams

A wild card win for Motryx

At the end of 2018, entrepreneurs Andre Bezanson and Dr. Franziska Broell – then known as Maritime Biologgers, decided that it was time to let go of their side project and move onto other opportunities. “We were basically winding things down,” Bezanson, now Chief Technical Officer and Co-Founder of Motryx, said. “Because we wanted to […]

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